A lookbook for a fashion show taking place during London Fashion week, comprised of UAL students from Central Saint Matrtins and London Collage of Fashion. The lookbook was to be distributed to press outlets at the start of the show. Collaborating with fashion photographers, the design features experimental typography to reflect the expressive, creative fashion designs and unconventional setting of the show. In addition to the lookbook, GIFs were also produced for instagram featuring the same design style, which were used on social media as well as featured on the Womenswear Daily website.